In July 2025, Kameleoon named its Who’s Who in Experimentation Hall of Fame.

“Individuals whose ideas have transformed how companies experiment. They’ve pioneered methodologies, inspired practitioners, and left a lasting mark on the field. Entry is by invitation, recognition, and proven impact.”

Learn more about the Who’s Who in Experimentation Hall of Fame here: https://whoswho.kameleoon.com/hall-of-fame

For a brief moment, Prove It or Lose It made 2 of Amazon Canada’s Best Seller lists!

• Peaking at #1 on Amazon Canada’s Best Sellers List for E-Commerce
• Peaking at #4 on Amazon Canada’s Best Selling List for Manager’s Guides to Computing

Read more about my book:

In this actionable guide, I distill over 15 years of experience and share all you need to know to survive managing an Experimentation Program.

Inside, you’ll learn:

• The GROW framework for communicating value effectively
• Strategies to win over stakeholders 
• How to build a brand for your program that lasts
• Whether you should build or buy an A/B testing tool

With contributions from 18 other CRO experts from around the world, Prove it or Lose it is laser-focused on delivering only the actionable advice you need. Your Experimentation Program is only as strong as the value you can demonstrate. 

Buy it on Amazon today