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For a brief moment, Prove It or Lose It made 2 of Amazon Canada’s Best Seller lists!
- Peaking at #1 on Amazon Canada’s Best Sellers List for E-Commerce
- Peaking at #4 on Amazon Canada’s Best Selling List for Manager’s Guides to Computing
Read more about my book:
In this actionable guide, I distill over 15 years of experience and share all you need to know to survive managing an Experimentation Program.
Inside, you’ll learn:
- The GROW framework for communicating value effectively
- Strategies to win over stakeholders
- How to build a brand for your program that lasts
- Whether you should build or buy an A/B testing tool
With contributions from 18 other CRO experts from around the world, Prove it or Lose it is laser-focused on delivering only the actionable advice you need. Your Experimentation Program is only as strong as the value you can demonstrate.