I 🤍 Optimization.

I have developed and realized growth strategies across a dozen industries for over 20 years – acquiring millions of customers and generated millions of dollars along the way.

I’ve coached leaders at companies like these

Decades of product and web optimization experience

Currently, I'm the Director of Solution Strategy for Feature Experimentation at Optimizely. In the past, I've led various areas including: Growth Product at Loblaw Digital, 500px, theScore, and Autodesk; and was a Product Manager of Growth at Ritual and Flipp. I also connect the Experimentation community by interviewing experimenters from around the world for my passion-project, Experiment Nation. In my spare time, I mentor marketers, growth managers and product managers. Read more about me.

Skills I've built my reputation on

Practice development

I have launched three experimentation programs, 2 cross-functional Growth practices, a Product Operations function, a Landing Page Optimization practice, a Personalization practice, an SEO practice, a CRO practice, and a Product-Led Growth practice – all from the ground up.

Experimentation

I have been running experiments for well over 15 years to help increase conversion rates, generate revenue, measure the impact of features, and estimate the demand of new offerings.

Growth

I’ve led product-led growth initiatives such as referral and onboarding optimization, as well as generating net new revenue streams and helping save a start-up with only a few months left of runway.

Marketing

I’ve led marketing for eCommerce and Marketplace properties, rebranded a start-up to capture a new market, and defined the marketing position for a popular service with millions of DAUs.

Team building

My servant-leadership approach has allowed me to build high-performing teams that are not afraid to challenge the status-quo, are autonomous, and always deliver results – all within an environment where personal growth is always a priority.

Product Management

I’ve managed product portfolios that have included everything from growth infrastructure to loyalty programs, from transaction ledgers to product recommendation, and from martech to ad-tech.

Recent Awards, Recognition, and Career Updates

Testimonials

“The impact he has made at Loblaw Digital is immeasurable”

The impact he has made at Loblaw Digital is immeasurable… perhaps it is measurable, because I know he would say everything is measurable! Rommil took us from an organization that rarely ran experiments or launched features as a/b tests to it being a regular practice across our product teams for every feature we launch. His passion about experimentation is infectious & it’s a bug I’ve caught myself! It’s quite a feat to build up an experimentation discipline from the ground up, and Rommil did so with the grace of a good leader & the patience of a expert teacher.

Stacey Feero

VP Product & Client Experience

“Rommil is the kind of growth leader you want on your team. Full stop.”

Rommil is the kind of person who seeks to ‘do right’ and ‘help’ as much as he can. He seeks to build value in products, and identifies the best ways possible to do so. Experiment Nation is one of many projects he’s touched which has turned to gold.

 

Shiva Manjunath

Senior Web Product Manager, CRO

“Any company that has the luck to snatch Rommil will be extremely lucky.”

Juliana Jackson

Data Strategy & Experimentation Practice Lead, EMEA at Media.Monks

“Meeting Rommil was one of the best things to happen to my career.”

Meeting Rommil was one of the best things to happen to my career. Out of the many leaders I’ve worked with over the past several years, I consider Rommil to be my favourite. No question about it. Rommil’s experience in growth and experimentation is extensive. His approachability and willingness to invest time in educating is one of the reasons why I regularly seek his wisdom.

Tracy Laranjo

Fractional Head of CRO & Experimentation

“Rommil has endless energy, curiosity, and capacity for innovation”

Rommil has endless energy, curiosity, and capacity for innovation, combined with broad marketing and product management experience, resourcefulness, and capacity for informed risk. He is an effective, growth-focused leader, whose absence we still feel two years after his departure.

Liz Polk Lynch

Head Of Marketing & Business Operations at Wrkspot

“…encourages the team to be bold”

Rommil is an all-star marketer with an amazing blend of brand and growth experience. He’s shown incredible leadership… by helping solidify our company mission, building a great team, and executing on strategy to deliver user acquisition and revenue wins. He always does what it takes to hit objectives, and encourages the team to be bold. He is well respected across the entire company and I feel very fortunate to have him on the team.

Sylvia Ng

CEO @ ReturnBear | Former Shopify GM

“…phenomenal innovative marketer…”

Rommil is a driven and phenomenal innovative marketer and eCommerce professional. He embodies a rare combination of customer orientation, data driven design, and innovative thinking.

Sheila Tolle

Former Senior Director, Marketing - eCommerce, Small Business and AutoCAD Portfolio at Autodesk

“…willingness to help others excel in their roles”

Rommil is a good mentor. He always indicates a willingness to help others excel in their roles and acquire new skills. Rommil leads by example and is an inspiration for others to be innovative, creative and to take calculated risks.

Heather Himbury

Program Manager at Haivision

“…would persevere and lead by example”

As with any large organization, changing the culture to become more like a start-up company is hard. Rommil would persevere and lead by example, helping others build a competency on data and insights. When needed, Rommil would circumvent bureaucracy all while focusing on results. If necessary, Rommil understood that failure is part of the game and he would have no problems failing quickly if an experiment did not pan out (and documenting it for posterity for other teams).

Barbara Ott

Head of Community at Wattpad
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