I often have a few projects on the go. Below are are some of the bigger ones.
Project
Description
Prove It or Lose It is the spiritual follow-up to my first book, Sprinting to show value. With contributions from 18 CRO veterans from around the world, it guides Experimentation Program leaders through the minefield of business politics to keep their programs funded. Coming out in May 2025.
Enzo is an AI-powered chatbot trained on years of interviews with Experimenters. If you have any CRO questions, give it a try (fun fact: it also speaks Spanish).
Experiment Nation is a community of Experimenters from around the world. With a LinkedIn following of over 3K, a newsletter subscriber base of well over 2K, and a YouTube following of 1K – it’s one of the more prominent communities in the space. I was recognized with an Experimentation Culture Award for starting this initiative.
Experiment Nation: The Conference is an annual conference that is free and on-demand that features 30+ Experimenters from around the world with strong representation from visible minorities, women, and those who haven’t had the chance to speak at events.
On Experiment Nation: The Podcast, I share interviews and recorded presentations from experimenters. Recently ranked in the top 50 business podcasts on Goodpods.com.
The Experiment Nation CRO Certification Exam is a carefully crafted to evaluate a CRO’s skills in under 25 minutes. Created in partnerships with industry veterans from companies such as Apple, Optimizely, and Speero.
Sprinting to show value was my first attempt at writing a book. It outlines how one can launch an Experimentation Program in a corporate setting. It’s available on Amazon in paperback and Kindle formats. I intend to write something better one day.