Inducted into the 2025 Experimentation Hall of Fame

In July 2025, Kameleoon named its Who’s Who in Experimentation Hall of Fame.

“Individuals whose ideas have transformed how companies experiment. They’ve pioneered methodologies, inspired practitioners, and left a lasting mark on the field. Entry is by invitation, recognition, and proven impact.”

Learn more about the Who’s Who in Experimentation Hall of Fame here: https://whoswho.kameleoon.com/hall-of-fame

“Prove It or Lose It” hits #1 on Amazon Canada’s E-Commerce Best Seller list

For a brief moment, Prove It or Lose It made 2 of Amazon Canada’s Best Seller lists!

  • Peaking at #1 on Amazon Canada’s Best Sellers List for E-Commerce
  • Peaking at #4 on Amazon Canada’s Best Selling List for Manager’s Guides to Computing

Read more about my book:

In this actionable guide, I distill over 15 years of experience and share all you need to know to survive managing an Experimentation Program.

Inside, you’ll learn:

  • The GROW framework for communicating value effectively
  • Strategies to win over stakeholders 
  • How to build a brand for your program that lasts
  • Whether you should build or buy an A/B testing tool

With contributions from 18 other CRO experts from around the world, Prove it or Lose it is laser-focused on delivering only the actionable advice you need. Your Experimentation Program is only as strong as the value you can demonstrate. 

Buy it on Amazon today

Founded Experiment Nation and grew it to over 11K members

Not being able to find many Experimenters to talk shop with, I began a Medium blog for which I interviewed Experimenters from around the world. Eventually, its popularity grew to the point where I moved it to its own website, partnered with dozens of content producers, and started holding events like online conferences. Today, Experiment Nation produces content for Podcasts, YouTube, and Social for its 11K followers. In 2021, I won an Experimentation Culture Award for my efforts.