In July 2025, Kameleoon named its Who’s Who in Experimentation Hall of Fame.
“Individuals whose ideas have transformed how companies experiment. They’ve pioneered methodologies, inspired practitioners, and left a lasting mark on the field. Entry is by invitation, recognition, and proven impact.”
Learn more about the Who’s Who in Experimentation Hall of Fame here: https://whoswho.kameleoon.com/hall-of-fame
For a brief moment, Prove It or Lose It made 2 of Amazon Canada’s Best Seller lists!
Read more about my book:
In this actionable guide, I distill over 15 years of experience and share all you need to know to survive managing an Experimentation Program.
Inside, you’ll learn:
With contributions from 18 other CRO experts from around the world, Prove it or Lose it is laser-focused on delivering only the actionable advice you need. Your Experimentation Program is only as strong as the value you can demonstrate.
Named to Kameloon’s 2024 A/B testing influencer list as part of the Top Product & Feature Experimentation Influencers category that focuses on using experimentation to optimize products and product-led growth.
The Experimentation Thought Leadership Awards recognizes helpful and engaged voices that contribute to our collective knowledge of experimentation.
Experiment Nation: The Podcast was among the top 10% more followed podcasts on Spotify in 2022.
Kameleoon selected experts based on the quality of their content, their activity on social media, and their standing in the experimentation field.
Awarded for founding Experiment Nation, which connects experimenters from around the world at every level.
Not being able to find many Experimenters to talk shop with, I began a Medium blog for which I interviewed Experimenters from around the world. Eventually, its popularity grew to the point where I moved it to its own website, partnered with dozens of content producers, and started holding events like online conferences. Today, Experiment Nation produces content for Podcasts, YouTube, and Social for its 11K followers. In 2021, I won an Experimentation Culture Award for my efforts.
Accelerated activation by 3X and realized 30% CAC savings by launching a consumer- and merchant-facing promotional feature.
