“Prove It or Lose It” hits #4 on an Amazon Canada’s Best Seller list

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For a brief moment, Prove It or Lose It Amazon Canada’s Best Seller list! Peaking at #4 on the e-commerce technology category!

Read more about my book:

In this actionable guide, I distill over 15 years of experience and share all you need to know to survive managing an Experimentation Program.

Inside, you’ll learn:

  • The GROW framework for communicating value effectively
  • Strategies to win over stakeholders 
  • How to build a brand for your program that lasts
  • Whether you should build or buy an A/B testing tool

With contributions from 18 other CRO experts from around the world, Prove it or Lose it is laser-focused on delivering only the actionable advice you need. Your Experimentation Program is only as strong as the value you can demonstrate. 

Buy it on Amazon today

Founded Experiment Nation and grew it to over 3K members

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Not being able to find many Experimenters to talk shop with, I began a Medium blog for which I interviewed Experimenters from around the world. Eventually, its popularity grew to the point where I moved it to its own website, partnered with dozens of content producers, and started holding events like online conferences. Today, Experiment Nation produces content for Podcasts, YouTube, and Social for its 2K followers. In 2021, I won an Experimentation Culture Award for my efforts.