I lead Product Experimentation, Product Analytics Strategy, support international expansion, and transform the business away towards PLG.

Named to Kameloon’s 2024 A/B testing influencer list as part of the Top Product & Feature Experimentation Influencers category that focuses on using experimentation to optimize products and product-led growth.

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The Experimentation Thought Leadership Awards recognizes helpful and engaged voices that contribute to our collective knowledge of experimentation.

Experiment Nation: The Podcast was among the top 10% more followed podcasts on Spotify in 2022.

Experiment Nation’s Newsletter was included in Convert.com’s list of top 14 newsletters to subscribe to going into 2023 as well as named a Top CRO Expert.

Kameleoon selected experts based on the quality of their content, their activity on social media, and their standing in the experimentation field.

Awarded for founding Experiment Nation, which connects experimenters from around the world at every level.

Not being able to find many Experimenters to talk shop with, I began a Medium blog for which I interviewed Experimenters from around the world. Eventually, its popularity grew to the point where I moved it to its own website, partnered with dozens of content producers, and started holding events like online conferences. Today, Experiment Nation produces content for Podcasts, YouTube, and Social for its 2K followers. In 2021, I won an Experimentation Culture Award for my efforts.

Accelerated activation by 3X and realized 30% CAC savings by launching a consumer- and merchant-facing promotional feature.