I 🤍 Optimization.

The impact he has made at Loblaw Digital is immeasurable… perhaps it is measurable, because I know he would say everything is measurable! Rommil took us from an organization that rarely ran experiments or launched features as a/b tests to it being a regular practice across our product teams for every feature we launch. His passion about experimentation is infectious & it’s a bug I’ve caught myself! It’s quite a feat to build up an experimentation discipline from the ground up, and Rommil did so with the grace of a good leader & the patience of a expert teacher.

Rommil is the kind of person who seeks to ‘do right’ and ‘help’ as much as he can. He seeks to build value in products, and identifies the best ways possible to do so. Experiment Nation is one of many projects he’s touched which has turned to gold.

Rommil is one of those rare people that has a mix of technical, conversion optimization, product, and marketing skills that when put to use create amazing outcomes. The community he created is a safe space for all of us in the growth/CRO sector and we are lucky to have someone like him that is constantly creating new opportunities for us to network, learn and improve ourselves. Any company that has the luck to snatch Rommil will be extremely lucky.

Meeting Rommil was one of the best things to happen to my career. Out of the many leaders I’ve worked with over the past several years, I consider Rommil to be my favourite. No question about it. Rommil’s experience in growth and experimentation is extensive. His approachability and willingness to invest time in educating is one of the reasons why I regularly seek his wisdom.

Rommil has endless energy, curiosity, and capacity for innovation, combined with broad marketing and product management experience, resourcefulness, and capacity for informed risk. He is an effective, growth-focused leader, whose absence we still feel two years after his departure.

Rommil is an all-star marketer with an amazing blend of brand and growth experience. He’s shown incredible leadership… by helping solidify our company mission, building a great team, and executing on strategy to deliver user acquisition and revenue wins. He always does what it takes to hit objectives, and encourages the team to be bold. He is well respected across the entire company and I feel very fortunate to have him on the team.

Rommil is a driven and phenomenal innovative marketer and eCommerce professional. He embodies a rare combination of customer orientation, data driven design, and innovative thinking.

Rommil is a good mentor. He always indicates a willingness to help others excel in their roles and acquire new skills. Rommil leads by example and is an inspiration for others to be innovative, creative and to take calculated risks.

As with any large organization, changing the culture to become more like a start-up company is hard. Rommil would persevere and lead by example, helping others build a competency on data and insights. When needed, Rommil would circumvent bureaucracy all while focusing on results. If necessary, Rommil understood that failure is part of the game and he would have no problems failing quickly if an experiment did not pan out (and documenting it for posterity for other teams).