I helped launch Autodesk’s online business in North America and expand it into EMEA. By running an aggressive series of experiments that challenged the status quo, we crushed revenue targets. I also helped lead web analytics implementation design on the eStore. My efforts were recognized with a global award for marketing excellence.

Co-designed and instructed a graduate-level e-commerce strategy / web marketing course.

Working for Bell, I helped their clients implement and analyze their web performance through Analytics as well as optimize their revenue through A/B testing – a service I established. For my efforts, I was awarded a Bell Unity award.